Unlike his primary rival Alan Webber, Rael's ad doesn't directly attack -- in fact doesn't even mention-- the Republican incumbent, Susana Martinez. It just talks about the bad economy in the state and says Rael will make it better.
Here's the script:
Announcer: In the last year alone, New Mexico lost over
Rael: We need good jobs that don’t force our young people to have to choose between staying in New Mexico and their future.
Announcer: Lawrence Rael has spent 35-years creating jobs and growing our state’s economy.
Rael: When we invest in ourselves, we determine our own future. As governor I will lead efforts to diversify our economy, train tomorrow’s workforce today, and make New Mexico a state we are proud to call home.
Announcer: Lawrence Rael. Democrat for Governor. Paid for by Rael for New Mexico.
It's almost certain Republicans will question the line about Rael spending 35 years "creating jobs and growing our state's economy." Rael has spent virtually all of his career in government.
The 3,700 lost jobs figure comes from recent Workforce Solutions reports.
Rael campaign spokesman Kyle Armstrong said the spot will run on radio stations all over the state beginning today or tomorrow. There is a Spanish version as well as the one in English.
Listen to the ad below.