DSCC Has Good Word for ... Steve Pearce?

A few hours before Heather Wilson makes her announcement -- presumedly that she's running for Senate -- the Democratic Senate Campaign Committee has launched this attack ad.

There's lots of still shots of Wilson with George W. Whazisname -- a theme that will be heard over and over again if Wilson gets the GOP nomination for Senate.

But I was intrigued by the ad using Wilson's own words that in 2008  the voters of New Mexico (actually the Republican primary voters) "just chose the other guy."

The narrator says, "Seems like they had a good reason to."

Is the DSCC saying that Wilson should be more like Steve Pearce, the "other guy" who defeated her?